When It Comes To Your Money, It’s All Just…Too Much.

You’ve done a lot right already. But everywhere you turn, someone’s selling something: flashy investments, hot stock tips, or complicated products you don’t understand (and probably don’t need). Financial media floods your feed with hype and fear. Your company offers equity, but not much guidance. Meanwhile, you’re left juggling a million decisions with no real plan.

We help people in tech cut through the noise and make smart, tax-savvy decision about their money, without spending hours trying to figure it all out on their own.

We help you answer questions like:

  • Should I exercise my stock options, and when?

  • How can I not get killed on taxes?

  • I have a ton of company stock. What do I do with it?

  • My company might IPO. What should I be doing now?

  • Where should I be putting my extra money?

  • How do I make sure I’m using my money to build the life I actually want?

What You're Up Against:

🚫 Headlines like “Top 3 Stocks to Buy Now”
🚫 Advisors trying to sell you products you don’t need
🚫 Tax surprises that show up when it’s too late
🚫 HR’s favorite line: “Ask your tax advisor”
🚫 A sense that you should know what you’re doing — but don’t have time to figure it all out

Our approach is different.

We bring together financial planning, tax strategy, equity decisions, and investing into one clear coordinated plan so you can focus on your life, not your spreadsheets.

Before Coastal Capital Advisors

  • Financial Noise Everywhere
    Your inbox, your social feed, your coworkers... everyone’s got a hot take. Top stocks to buy. IPO rumors. Roth conversion hacks. It’s overwhelming and contradictory.
  • Analysis Paralysis
    You’re stuck in decision loops. Should you exercise your options now or later? Sell some RSUs? How do taxes fit into this? There’s no obvious next step, so you do nothing.
  • Time You Don’t Have
    Researching tax implications and comparing financial advice on Reddit at 11 PM wasn’t in the life plan, but here you are.
  • Pressure to “Get It Right”
    You know you’re making good money, but you also know there’s a smarter way to handle it...you’re just not sure what "it" is. And you’re afraid of messing it up.
  • Disjointed, Stressful Money Management
    HR says “talk to your tax advisor.” Your CPA says “talk to your financial planner.” Your planner says “I don’t handle equity.” And no one’s talking to each other.

WITH Coastal Capital Advisors

  • One Clear, Simple, Tax-Smart Strategy
    Your finances aren’t a bunch of random pieces anymore. We connect the dots: equity, taxes, cash flow, investing, and show you exactly what to do.
  • Confidence in Big Decisions
    You know when to exercise, when to sell, and how to avoid tax surprises. You feel informed, not overwhelmed.
  • Time Back (and Sanity Too)
    No more late-night Googling or Chat GPTing. No more second-guessing. We do the analysis, monitor the market, and help you stay ahead of key deadlines and opportunities.
  • A Plan That’s Built for You
    You get a system that fits your career, your values, and your lifestyle, not some off-the-shelf strategy.
  • A Proactive Partner in Your Corner
    We guide you through every major financial moment, from buying a house to job changes to IPOs to planning for kid's education so you're prepared forwhat's next, not surprised by it.

Your money is complicated

Working with us isn’t.

From your first stock option exercise to navigating career moves or building lasting wealth, we provide clear guidance and steady support every step of the way.

Meet Chris and Joe

Welcome! We are financial planners and the founders of Coastal Capital Advisors, an independent investment advisory firm for tech professionals with equity compensation. We both come from the tech world and love to geek out on personal finance. Read more about our story of how we partnered to start Coastal Capital Advisors.